RKW Revises its Brand Image - New Logo and Corporate Design for Global Communications

Frankenthal, September 30, 2015: The RKW Group has started the 4th quarter with a new logo and Corporate Design. In the course of its international growth, the Group has revised its whole brand image.

As the world’s leading manufacturer of sustainable plastic film solutions, RKW is thus positioning itself as an even stronger global player. “The new logo is characterized by a clear design and this focus reflects our strategic objectives” says Board Member, Matthias Kaufmann. He adds, “Our aim was to present our corporate image, our competence and our leading global solutions even more clearly”.

The first print advertisements with the new logo have appeared this month and further measures will be successively rolled out during the next 12 to 18 months. According to Alexandra Jaranilla, Director Corporate Marketing & Communications: “The re-design affects all divisions and accompanies and goes along with the development of a new brand architecture for the whole Group”.

The new brand image was created by the Berlin-based agency SMACK Communications which has been managing the RKW Group’s marketing budget since the middle of 2015.

The RKW Group

The RKW Group is one of the world’s leading manufacturers of sustainable plastic film solutions which enable our customers to improve the daily lives of people throughout the world.

Every year, over 3,000 employees process more than 420,000 tonnes of plastics at 23 locations around the world – for the hygiene and medical fields, for the converting industry, for industrial and consumer goods packaging as well as for the agricultural and construction sectors.

The RKW Group has been setting standards in terms of quality, innovation and service for almost 60 years. The independent, family-owned company generated sales of EUR 940 million in 2014.

Your contact person:

RKW SE
Christine Weidner
Corporate Marketing & Communications
Nachtweideweg 1-7
67227 Frankenthal / Germany
T: 49-(0)-6233-8709-135
E-mail: christine.weidner@rkw-group.com